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National Fish Habitat Board Expands its Focus on “Partnership”
During its October 2011 Meeting, the National Fish Habitat Board endorsed an enhancement to its communications and messaging to reflect the importance it places on the partnerships that drive its efforts.  From now on messaging and communications will focus on the National Fish Habitat Partnership, increasing emphasis on the coalition of groups working to reverse declines in fish habitat across the United States.  In the past, messaging and communications were focused on the National Fish Habitat Action Plan, which is the primary tool that the coalition uses to guide its activities.See the dozens of unique artificial fish habitat models, fish attractors and fish cover used at fishiding.com, the industry leader and only science based, man made and artificial fish habitat, proven to provide all fish with cover they prefer to prosper.

“This subtle change will increase awareness of the bottom-up nature of the coalition that has been built over the past seven years to support our efforts,” said Kelly Hepler, National Fish Habitat Board Chair.  “This effort is designed to emphasize the role of the regional partnerships that implement fish habitat projects, increase the numbers of other organizations that participate in our coalition, and highlight the strong partnership between state governments, tribal governments, the federal government, businesses, and NGOs that make this effort successful.”

Elements of the brand enhancement effort include a new logo and new website format.  The website upgrade will be unveiled in November and will have a more user friendly content management system.  The new website will also give the regional Fish Habitat Partnerships an enhanced web presence.  Keep an eye onwww.fishhabitat.org for the new website.  For logo and brand usage guidance, please contact Ryan Roberts, NFHP Communications Coordinator, atrroberts@fishwildlife.org.

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